Architecture./Trussardi_Jeans/Concept

The collaboration between Trussardi and Filippo Cima began years ago when Filippo used to work as a designer, in Milano.
Filippo’s creative thinking bring the company to collaborate with different companies, such as Konica Minolta, for the production of an innovative line of bags using flexible OLED.

The last collaboration with Trussardi is to improve of the existing Trussardi Jeans Concept for the Chinese market. The idea is to bring the company’s Italian heritage in the world. The concept is inspired at the Milanese Tram. it is the typical element of the Milanese economic boom at the beginning of the last century. The rails on the dark city shine making reflective lines through Milano. It happens after a strong rain.
Other elements, as the vertical green and the white walls is a tribute to the Trussardi’s history and design orientation of the brand.

Trussardi is an Italian fashion house, founded in 1911. It began as a leather glove manufacturer, and expanded its line to additional leather goods in the 1970s after Nicola Trussardi took over from his uncle. In the 1980s the company started production of ready-to-wear clothing, in addition to products including perfumes and jeans. By the 1990s Trussardi was selling internationally, with its largest markets in Italy, Russia, China and Japan. As of 2014 Tomaso Trussardi is CEO, Gaia Trussardi is Creative Director, and Maria Luisa Trussardi is President of the Trussardi Group.